A trip down memory lane – ten key milestones in our first ten years

On this day, ten years ago, we launched our first bus service! To celebrate, we’ve put together ten highlights of the last ten years…


2007: We launched the UK’s first bus service powered solely by recycled cooking oil from local restaurants.

2008: A thirteen year old boy came to the depot with his dad, and said he’d seen the buses and read about us in the paper. He said he would like to buy a share in the business with pocket money he’d saved, and also help out in the depot. He helped Tom wash the buses at the weekends, and also helped out in the office after school. Fast forward to 2017 and he’s our Coach Hire Manager, and, having recently passed his Certificate of Professional Competence in International Passenger Transport, the most highly qualified transport professional in the organisation.

2009: We bought our first coach, a Volvo B10m Plaxton Paramount, and launched the UK’s first waste oil-powered coach hire service. We also won our first award, the Dandelion Award for sustainable business, at a ceremony in London.

2010: We doubled the size of our bus service operation almost overnight, launched a waste cooking oil collection service and elected one of our driving team to the Board of Directors to ensure that our drivers are represented at all levels of decision-making.

2011: We launched our Sunday Walks, and won the EU’s Ethiconomy Award at a ceremony in Italy.

2012: We won our first local authority contract, to run the 52 bus. In the five years since we have built strong relationships with the communities along the route, held 11 public meetings, extended the route into the city centre, introduced multi-operator smart-ticketing (in association with the other local operators, the Department for Transport and the City Council) and increased ridership by 59%.

2013: We launched The Big Orange (a coach that was already orange so we saved the money on yellow paint and branded it The Big Orange!) and the Little Lemon wedding car service, using an ex-London taxi. The Big Orange was ultimately painted yellow as we professionalised and improved our cash-flow, and The Little Lemon is now selling beer in Belgium.

2014: We opened our own on-site maintenance facility for the first time, improving our operational capability and also offering vehicle maintenance as a service to other businesses.

2015: The turning point for our finances as we finally paid off the last of our historical debt, greatly improved our cash position, and ended the year with a healthy surplus that enabled us to pay a dividend for the first time and launch our Staff Fund. This fund is 10% of our annual profit which is managed by a staff committee elected by our drivers and is available for staff welfare, team social activities and personal development.

2016: We set our sights on electric bus technology and raised £250,000 to fund the conversion of two buses from diesel to electric. We also raised £25,000 through a crowdfunding campaign and funding from the M&S Energy Awards for solar panels on the roof of our bus depot. We won nine local and national awards including awards for recycling, innovation, and Best Workplace, Brighton & Hove Business of the Year and UK Environmental Social Enterprise of the Year.

2017: This year we published our national strategy going forward to 2030, recruited Norman Baker as Managing Director in Brighton & Hove, and made history again by launching the UK’s first solar-powered bus, powered from electricity generated on the roof of our depot. We have also been shortlisted for three more awards including the National Transport Awards’ Contribution to Sustainable Transport Award and just a week ago heard that we have been successful in our bid to the Department for Transport for £500,000 towards three brand new zero-emissions electric buses to make Brighton & Hove an even cleaner, greener city and build a working model for community sustainable transport across the country.


It’s been a blast, thank you for being part of our story! Here’s to the next ten years…

Tom, Norman and the team

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