Session 1 – The Big Lemon’s Vision, Values, Mission, Aims & Objectives




Our core values are communitysustainability and innovation


Our mission is to enable everyone to get around their community in an affordable, enjoyable and environmentally-sustainable way.

Aims & Objectives

  1. Provide an Enjoyable Passenger Experience
  2. Make a Positive Impact on the Community and the Environment
  3. Build a Sustainable Community Business to Demonstrate that Another Way is Possible

The Passenger Experience

Our Impact on the Community and the Environment

  • Enabling & empowering: giving people freedom and independence
  • Providing good jobs
  • Opportunities for young people, disabled, disadvantaged
  • Improving the local environment: reducing congestion & pollution
  • Improving the global environment: combating climate change; reducing fossil fuel use, pollution and waste
  • Encouraging innovation in new technologies
  • Exploring and developing alternative business models

Building a Sustainable Community Business


  • Localism
  • Empowerment
  • Trust
  • Collective Ownership

Creating a Functional System:

  • Common Vision & Values, Brand, Policies
  • Organisational Structure, Roles & Responsibilities
  • Systems & Processes
  • Budgets